La Mollina Restaurant & Bar were looking to increase trade in all aspects of their business. This included coffee and hot drink trade in the morning, lunchtime trade and dinner trade. We created a ‘madness’ and ‘mega deal’ campaign that would focus on all of these, and get people through the door.
The objective was to promote special offers that were too good resist. This in itself wasn’t enough to get people to take action immediately, so we made each offer a ‘limited time only’ deal.
What did we do?
- Created three limited time only offers that were too good to miss
- Distributed thousands of flyer in the city centre, using a professional stilt walker to create attention
- Used digital channels such as facebook, twitter, email and mobile marketing