Why choose editorial?
It’s a fact that consumers are much more likely to trust the content in editorial than advertising. This is because, like an article, it’s perceived to be independent and not trying to ‘sell’. It’s also true that consumers are much more likely to read editorial than they are to read advertising. For this reason, editorial can be a very powerful way of telling your story.
Is editorial right for you?
If you’ve got a particularly complicated message that you want to communicate, or if you’d like to educate your target audience into knowing more about your products, then editorial can be an excellent and cost effective way to achieve this.
How can JPT help?
JPT Sales and Marketing have a strong understanding of how to use editorial to achieve powerful results. We can identify the best publications or websites for your target market, for your budget and for your objectives. We can get you editorial space in the right channel and copywrite the whole lot for you. We’ll work with you to do this, ensuring that we combine your expertise of your products and services, with our ability to get the message across.