Which media channels will work for you?
There are so many marketing channels to choose from, from magazines to websites, newspapers, radio and hundreds of TV channels - it makes your head spin.
So how do you know which media is going to give you the biggest bang for buck? Well, different channels will suit different businesses and different messages.
Take some time to understand what media your customers are using. Then think about what you can afford to do within your marketing budget. And don’t worry, even if you have a low marketing budget, there are still plenty of channels out there you can use to get your message across – it really doesn’t have to be expensive.
How can JPT help?
At JPT, we can manage all your media and marketing channel selection for you, so you can spend your time running your business. We will choose the strongest media channels to suit your business, and to suit the message you’re looking to communicate. We will analyse each channels usage by your target market, its reach, distribution and effectiveness.
As part of JPT media management, not only do we find the right channels for you, but we negotiate hard in order to get you the best placements at the lowest cost.
Once we’ve identified the right media channels for you, we’ll set them up, and continually monitor them to make sure they’re working for you. We’ll provide you with regular reporting with our analysis and recommendations, and if you have any questions we are a phone call away.
We have experience in all media channels, including cutting edge innovative media. This includes traditional media like print advertising, outdoor advertising, radio advertising and TV advertising.
Whilst traditional media still does a job, more innovative media channels have emerged. Channels like targeted online advertising, social media and video marketing have increased ten fold in the last few years. These are channels that few businesses outside of multi national corporations are taking advantage of. We have bags of expertise in cutting edge marketing which will make you stand out from y0ur competition.
